About

Hello, I'm Iryna Stetsenko-Yershova — a Product & UX/UI Designer, mentor and educator who believes great design should be understood by everyone.

I've spent over 10 years in the design world, earning certifications from IxDF, Uxcel, IBM, Programming Hub, and PROAPP Pte. Ltd. I also mentor designers as a Uxcel Mentor and IxDF Local Leader in Kyiv. But my real superpower? Making complex things simple.

Alongside design, I have over 15 years of teaching experience at the academy level — a background that shaped my ability to explain complex ideas clearly and with empathy.

What you'll find here: Clear explanations of UX/UI concepts, design psychology insights, practical career advice, and honest takes on what actually matters in product design.

Whether you're exploring UX/UI for the first time or you're a designer looking to fill knowledge gaps — welcome. Let's make sense of design together. Let's Connect I'm always happy to connect with fellow designers, aspiring UX/UI professionals, and anyone passionate about creating better digital experiences.

LinkedIn: https://www.linkedin.com/in/iryna-stetsenko-yershova

Whether you're curious about design, need mentorship guidance, or simply want to chat about UX — reach out! I love connecting with readers and fellow creatives.

Popular posts from this blog

The Designer's Guide to Color: Making Smart Choices That Connect

Image
Ever stared at a design wondering why something just feels... off? Nine times out of ten, it's the colors. Color is one of those magical design elements that works silently in the background, shaping emotions, guiding attention, and even convincing people to click that button. But here's the thing: choosing colors isn't about what looks "pretty" to you. It's about understanding how colors work together and what they communicate to your users. Why Color Theory Still Matters Think of color theory as your cheat sheet for making smart design decisions. It's basically a collection of principles that help us understand which colors play nicely together and which ones clash like cats and dogs. Isaac Newton kicked this whole thing off back in 1672 when he created the first color wheel. Fun fact: he chose seven colors for the rainbow because he wanted it to match the seven notes in a musical scale. Not exactly scientific, but it stuck. Today's color wheels...
Read more

Nielsen's 10 Heuristics: Making Interfaces Actually Usable

Image
Ever clicked a button and wondered if anything actually happened? Or got stuck in an app with no idea how to get back? You're not experiencing bad luck — you're experiencing bad design. Back in 1994, usability expert Jakob Nielsen figured out something important: most interface problems follow patterns. He identified 10 principles that separate frustrating designs from delightful ones. These aren't just academic theories — companies like Apple, Google, and Adobe have been using them to build products that millions of people love. Let's break down these 10 rules in plain English. 1. Visibility of System Status Keep users informed about what the system is doing, right now. Think about the last time you ordered food delivery. That little map showing your driver's location? That's this principle in action. When you click "submit" on a form, you need to know: Did it work? Is it processing? Did something break? Quick wins: Change button colors when they'...
Read more

The Psychology of Color: A Designer's Guide to Making Meaningful Choices

Image
Color is everywhere. It's in the websites we browse, the apps we use, the brands we trust, and the products we buy. But here's the thing: color isn't just about making things look pretty. It's a powerful communication tool that can influence decisions, evoke emotions, and even change how users interact with your designs. As designers, we often hear blanket statements like "blue builds trust" or "red creates urgency." But the reality? Color psychology is far more nuanced than that. Let me walk you through what really matters when working with color in design. The Truth About Color and Emotions Let's start with the most important question: Can color actually affect your mood? The answer is both yes and no. While color psychology research has advanced significantly in recent years, we know that our reactions to color are shaped by three key factors: Biological responses — We have some hardwired reactions. Red objects can trigger fear or desire. Blu...
Read more